Links to your website indicate to search engines that your content is valuable, trustworthy and authoritative, which will help boost your rankings for target keywords. We’ll develop a clear and ethical link building strategy for your business. This largely involves creating engaging content to encourage organic links from influential sites in your sector. Our Digital PR team has the experience and contacts to make sure your site gets good quality online coverage, mentions and links.
Aaron is solutions orientated, adaptable and highly capable. The team at Impression reflects these qualities; James, Laura, Rob, Lauren and the others are specialists at what they do. They understand the latest developments in digital. As a client, I benefit from direct access to them, which I consider vital to the success of my outsourced projects. For Impression this is a standard, but not something agencies normally willingly offer, not the usual kind anyway!Shashi Kapoor, Harvey Water Softeners
The algorithms used by Google and Microsoft to determine the order of their results are subject to tweaks and improvements as they attempt to deliver ever more accurate search results. As a result, SEO is something of a moving feast and it pays to stay up to date. That said, these basic principles are unlikely to change significantly as they are key determinants of your ranking.
We help high achieving students in years 11-13 broaden their horizons through access to academic, professional and enrichment opportunities. Find out more We equip talented university students to launch successful professional careers. As candidates build their experience, they share their knowledge with the next generation. Find out more Our SEO Careers alumni are our role models, trainers and mentors. Our lateral hiring platform, SEO Connect, supports alumni and like-minded professionals as they progress through their careers. Find out more
I'm a freelance SEO consultant who specialises in SEO for small businesses. I have helped many businesses get more visitors to, and make more sales from, their websites. I can help your business achieve this too. If your business's website is under-performing, and you need an SEO service to help you reach its full potential, then contact me.
12th January 2017 Itender Rawat Hello, Great tips mate. It is really important that you know about SEO even before you think about getting into blogging. Hope your excellent blog will help many upcoming and existing bloggers. A work well-done mate, Appreciable hard work. Reply 1 Likes
Linking out to other sites, especially using a blog, also helps tell others that might be interested in your content that your page is ‘here’. Try it.
As a general rule of thumb, sites that appear higher up in the results will get more traffic to their pages, and so potentially more business. Your goal is to get to page one and ideally to position one, but whether that is feasible largely depends on the market that you are operating in. If you're in the mobile phone space or travel, you'll be fighting a losing battle unless you've got a sizeable budget to spend. However, if you're offering a niche product or a service in a defined geographical area, you stand a pretty good chance of at least getting to page one if you are patient and follow these basic principles.
From my experience, expert roundups don't convert very well and they don't tend to earn many links. On the flip-side, they get shared pretty heavily on social media. This is mainly down to the individual contributors to the post sharing with their network.
WHAT IS THE SEO SUMMER LAUNCH PAD? SEO Master Class Series Starting in August, we will give you the chance to experience the different industries we work with through exclusive insight and networking events with our partner firms. Attend multiple events to help determine where you fit best. You will meet senior professionals and recruiters from the world’s leading Investment Banks, Asset Managers, Hedge Funds, Law Firms, Strategy Consulting Firms, Technology Firms, Engineering Firms, Corporates, Advertising Agencies and the Civil Service. Those that impress can also benefit from being among the first to be interviewed by the firms for 2016/17 opportunities. SEO Academy We will provide comprehensive training during the summer to ensure you pass firms’ assessments. Meet an extensive network of professionals and alumni who provide training that covers commercial awareness, personal impact, CV guidance and application advice. Get access to practice psychometric tests, case studies and mock interviews across all industry programmes. SEO Mentoring Selected candidates will have one-to-one access to an experienced professional mentor from our network. This is your chance to find out first-hand knowledge about your industry of interest through a structured mentoring programme. Available across all industry programmes, at various stages of the recruitment process. SEO Fast Track If you decide a particular firm or industry is for you, SEO can help you get fast tracked to interview (in many cases this means you don’t have to make a direct application to the firm!) You will be among the very first candidates SEO’s partner firms interview for 2016/17 opportunities, giving you a massive head start in securing your dream internship or job!
Co-marketing is a seriously powerful way to tap into audiences larger than just your own to drive leads, links, social engagement and more. It's not just reserved for big brands either.
I prefer simple SEO techniques and ones that can be measured in some way. I have never just wanted to rank for competitive terms; I have always wanted to understand at least some of the reasons why a page ranked for these key phrases. I try to create a good user experience for humans AND search engines. If you make high-quality text content relevant and suitable for both these audiences, you’ll more than likely find success in organic listings and you might not ever need to get into the technical side of things, like redirects and search engine friendly URLs.
Our approachSEO is often referred to as a science, sometimes as an art. In reality, it’s a combination of both, where success is driven by good data and a creative approach. Our approach is very much rooted in our value of providing ethical SEO that delivers long term, tangible results.Of course, SEO must align with your business strategy if you want it to deliver a return on your investment. We believe that the input should reflect the output you want to achieve, and that’s why we invest our time in understanding your business before all else. We research and analyse your business, your audience and your industry so we can better serve your needs.Technical excellenceIf your website doesn’t work well or deliver a positive user experience, Google will be reluctant to include it in its search results. Our expertise in web development as well as SEO means we are able to comprehensively audit your site from a technical perspective, ensuring everything works as it should and advising on where improvements needs to be made and could be made in future.Content qualityIf your website isn’t relevant to the search query – or more specifically, if Google doesn’t recognise its relevance – it won’t rank. We review your existing content, ensuring that each page has a clear purpose and that your site displays your expertise across your full range of products and services, and support you in the creation of new content to capture the attention of your target audience.Promotion strategyIt’s one thing to have great content on your site but if no one recognises how great it is, Google will have a hard time recognising it too. Our team comprises SEO, PR and content marketing experts, putting us in a position of real strength when it comes to promoting your website online. We help you get your brand in front of your target audience and build your site’s authority.
Some pages load with content created by the webmaster, but have an error message or are missing MC. Pages may lack MC for various reasons. Sometimes, the page is “broken” and the content does not load properly or at all. Sometimes, the content is no longer available and the page displays an error message with this information. Many websites have a few “broken” or non-functioning pages. This is normal, and those individual non-functioning or broken pages on an otherwise maintained site should be rated Low quality. This is true even if other pages on the website are overall High or Highest quality.
Back for September 2017 - so more of you can meet, learn and do your job a little bit better. BrightonSEO is a one-day search marketing conference and series of training courses held, not surprisingly, in Brighton. It takes place twice a year and brings together some of the best speakers in the world of search, and definitely the best crowd. The next event will be taking place over September 14th & 15th at the Brighton Centre. The SEO Training courses will be on the 14th and the Conference on the 15th.
Working hours are normally 9am to 5pm. You may need to work occasional evenings and weekends, for example, if you are involved in analysing traffic for a large marketing campaign and there is a looming deadline.
Search Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it's simply quality control for websites. Having said that, if there was ever an industry that was little understood by outsiders it's SEO. Ask some SEO companies about SEO and they'll try and blind you with science and confuse you into thinking it's a black art. Say to some companies what is SEO and two hours later you'll be none the wiser. Not so here at Red Evolution. We love seeing the light bulb go on when our clients get it. We prefer our clients to not only know what we are doing for them, but why!
If your website doesn’t work well or deliver a positive user experience, Google will be reluctant to include it in its search results. Our expertise in web development as well as SEO means we are able to comprehensively audit your site from a technical perspective, ensuring everything works as it should and advising on where improvements needs to be made and could be made in future.
While out of the box WordPress is pretty good for SEO, it needs some tweaks here and there. This Yoast SEO plugin guides you through some of the settings needed, for instance by reminding you to enable pretty permalinks. But it also goes beyond that, by automatically optimising and inserting the meta tags and link elements that Google and other search engines like so much:
If you want to rank for specific keywords in very competitive niches, you’ll need to be a big brand, be picked out by big brands (and linked to), or buy links to fake that trust, or get spammy with it in an intelligent way you won’t get caught. Easier said, than done.
Paid search is a huge part of our business and understanding the quality of the leads we are driving through this channel is key for us. The solution Attacat have provided is transforming how we view the data we collect. It is providing us with a more accurate reflection of the return on investment PPC provides and is steadily helping us improve lead quality across our campaigns. Chris Goldring, Director, Mahlatini
Sometimes I will remove the stop-words from a URL and leave the important keywords as the page title because a lot of forums garble a URL to shorten it. Most forums will be nofollowed in 2017, to be fair, but some old habits die-hard.
Also, Google stipulated a couple of months ago that they would be cracking down on ‘product exchanges’ for followed links, considering the exchange as payment. Therefore, all such links must be ‘nofollow’.
Awesome work Barby. I have found many differents ways to develope a deep strategy in SEO. I will comment this ideas in my blog, with one link to yours, of course
If we ranked at both positions 5 and 6 we could expect a total of 1,776 monthly visitors. Now, let's compare that to losing article 2 completely and just having article 1 rank at #3: 2,220 monthly visits.
Hello again Matthew I must say, this is a huge piece of content, a complete, genuine and essential of course. I did not miss a thing from it. Thanks for such essential tips on SEO strategy.
Search Engine Optimisation is a long term strategy. New website content, new links, and social signals need to be created on a regular basis in order for you website to remain relevant, and grow its authority online. SEO is not a quick solution with immediate results, however, by continually adding value for your user base, and gaining exposure I the right places online, you can achieve long-term traffic for your website.
Keep up to date with industry news, jobs, recruitment and networking events by following digital marketing companies on Twitter and reading their blogs. Relevant professional organisations can help, for example the IDM and the IPA have blogs which cover key topics and developments in digital marketing.
Once you've added the internal links, go through the copy within the page itself and see if there are any on-page tweaks that you could make. For example, is the keyword within the title tag and the H1, etc.?
I've run tons of co-marketing campaigns in the past, and it's not always just about having a large audience to share. That certainly helps, but if you've got some original data or insight that you're willing to co-brand with another company, you have an opportunity to run a co-marketing campaign.
"Attacat have worked closely with me to build a more on-brand and responsive site, which has positively impacted my return from PPC. I look forward to seeing how PPC will continue to contribute to my overall plan for growth in 2017" Anna White, Business Owner, Scotland Shop Attacat have generated fantastic year-on-year revenue growth through PPC whilst providing us with a good ROI. Attacat are always testing out new tactics and we trust them to implement the correct strategies. Looking at our PPC stats the performance speaks for itself Fraser Patterson, Director, rugbystore "We have been working with Attacat for many years and trust them implicitly. The recent performance of our shopping campaigns further demonstrates their ability to grow our business through inventive paid strategies and tactics. We are really looking forward to seeing our account continue to grow in line with business objectives' Chris Mack-Riddell, Chief Creative & Technology Officer, Intersport "We have been working closely with Attacat to transition our marketing efforts towards a profit model of measurement. With PPC being one of our primary sources of business, Attacat are allowing us to better understand how using profit in conjunction with non-last click attribution can have a real impact on our bottom line." Ian Lloyd, Business Owner, Precious Little One "We have been working closely with Attacat to transition our marketing efforts towards a profit model of measurement. With PPC being one of our primary sources of business, Attacat are allowing us to better understand how using profit in conjunction with non-last click attribution can have a real impact on our bottom line." Ian Lloyd, Business Owner, Precious Little One Attacat has done a superb job in managing our pay-per-click advertising, maximising our online sales while we focus on developing our business. In the time that we have been working with Attacat our base has grown from a double-garage sized warehouse to a 30,000 square foot premises (not including the recent warehouse acquisition). Attacat undoubtedly played an important role in making that possible. Ian Lloyd, Director, Precious Little One Paid search is a huge part of our business and understanding the quality of the leads we are driving through this channel is key for us. The solution Attacat have provided is transforming how we view the data we collect. It is providing us with a more accurate reflection of the return on investment PPC provides and is steadily helping us improve lead quality across our campaigns. Chris Goldring, Director, Mahlatini They've kept the deadlines, they've kept the timing and they've really given us something we can take away and implement ourselves. So, thoroughly recommended. Helen Bray, Marketing Director, the Knowledge Transfer Network We are delighted with the work that Attacat has provided us and we’re excited by with the progress being made. Alistair Lothian, Director, Len Lothian What an amazing transformation Attacat have made to my business. They have delivered as promised. Gill Barker, Owner, Bespoke Weekends Pay-per-click advertising has been fantastically successful for our business. Time is always at a premium, and this form of advertising delivers customers with minimal time input from us, and at a price which is very affordable for a small business. It also gives us total control as we are able to pause our campaign at will and not jeopardize our levels of service to clients. We have found Attacat to be very professional and a pleasure to do business with. Gillian Polley, Owner, Polley Garden Design As the owner of a small business, I’ve found that the “can-do” approach of my account manager and his willingness to engage in my subject indepth has been invaluable to me. They offer a highly personalised service, so it’s practical for us to be extremely flexible in the way we run our campaigns, which is of course what internet marketing is all about. Alex Edwards, Owner, Natural High Safaris As well as being informative, Joel also supplied our guests with the tools to help themselves create the correct social media strategy for their company. Anonymous, Attendee, Edinburgh Chamber of Commerce “I’d like to say a massive thank you to all the team at Hotscot and Attacat. It’s been well worth the effort and the site has delivered a sea change in terms of quality of user experience, efficiency savings and reporting insight; the aims we set out to achieve. In the first 6 months since launch those benefits amounted to a 110% increase in sales. Ben Thorburn, Head of Marketing, Wilderness Scotland Attacat has done a superb job in managing our pay-per-click advertising, maximising our online sales while we focus on developing our business. In the time that we have been working with Attacat our base has grown from a double-garage sized warehouse to a 30,000 square foot premises. Attacat undoubtedly played an important role in making that possible. Ian Lloyd, Founder & Managing Director, Precious Little One Extremely useful and informative; patient and take the time to explain everything clearly. The training is really helpful, as is Joel’s advice and support on a weekly basis. Attacat are always friendly and approachable, and I know that if I contact Joel with a question he will do his best to get an answer to me as soon as he can. Emma Ross, Marketing Administrator, Embrace Scotland/ASSC Attacat have been key to our growth, changing and adapting the campaign to maximise our sales. Anna White, Owner, ScotlandShop Attacat have been a hugely important Paid Search resource for both Ski-Independence and PowderBeds and have been an incredibly safe pair of hands as we approach the Winter Ski season Michael Bennet, Managing Director, Osprey Holidays, Ski Independence Attacat really do what they say they are going to do, always explaining things in plain English and are a great enthusiastic bunch of people to deal with! Jim Byiers, Managing Director, Gardens Galore